Research & Publications

Research contributions and publications exploring technology, digital systems, IT environments, and applied AI.

2026 Publications

PaperPublishedCo-author31 March 2026

The Cash-on-Delivery Effect: How Payment Logic Moderates Impulse Buying in E-Commerce Interfaces

Muhammad Tariq Siddiqui, Muhammad Adnan, Ambreen Ashfaq

Spectrum of Engineering Sciences, Vol. 4 No. 3 (2026), pp. 4489–4496

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

This study examined how payment method preference, visual scarcity cues, and perceived return-policy ease affect impulse buying among Greek online shoppers. Scarcity cues and easy returns were the strongest predictors; cash-on-delivery users showed a higher impulse-buying tendency than prepaid or card users.

Research Focus

Digital & IT Systems

Researching how digital infrastructure, connectivity, and technology environments shape IT work and organizational outcomes.

Technology & Digital Behavior

Examining how digital platforms, payment systems, and interface decisions influence user and organizational behavior.

Research Collaborations

Open to research collaborations, applied studies, and academic partnerships where technology and software engineering can contribute practical, measurable results — with particular interest in AI, digital systems, and developer tooling.

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